Yeah, I, I would, I would agree with that. Um, you know, one, just to kind of give a few numbers out there, um, between 2010 and 2019, the average growth, uh, in retail sales over the Christmas holiday period was 3.6%. Uh, current inflation sits at 3.7%. The GDP number being higher than inflation is a, is a good sign, right? Uh, seeing that GDP growth, uh, growing from, uh, from a pretty positive level. Uh, but yeah, I mean, I think personally for me it feels like this is a little bit more of a pullback year when it comes to, um, spending. But, you know, then again, we're also looking at data, uh, that comes into our platform, and we're seeing, you know, what I would consider, and we've talked about this for a few months, but we're seeing soft, uh, retail sales, right? Or softening retail sales, uh, that are coming in. So it looks like consumers are kind of holding back a little bit. Looks like these interest rate increases, uh, which the Fed has said they're not gonna make another increase before the end of the year, uh, it looks like those interest rate increases have kind of hit. Mortgage rates have dropped another 20 basis points or so over the past two to three days, so we're seeing a little softening in the mortgage rate side. So it just seems like we're getting through a cooling cycle or we're, we're in the middle of a cooling cycle. But yeah, I mean, I wish I could say that we were pulling back significantly, 'cause I'd love to save some money on the holiday sale side. Uh, and we've talked about this in previous years, but, um, you know, we do this thing where Christmas, where it's like we buy you something you want, something you need, something to read, and something else that's like a Santa gift, I think. Um, but, uh, you know, it's kind of... So we, we pretty much limit what we buy, but the size of those gifts, uh, can be pretty substantial. I will say it has been interesting to me just looking at the anecdotal data that's out there. I don't think, I said this to my wife, and my wife said, "Ah, I think it happened last year too," but I don't remember Black Friday sales being extended for like a whole week, right? I remember them starting early in the Thanksgiving week, like that happened. But if you watch all the commercials that came out yesterday, like after Cyber, uh, Monday, so yesterday was Tuesday after Se- Cyber Monday, right? Um, like Lowe's, Home Depot, Walmart, everybody is running... Everybody except for Amazon. Take note that Amazon's not doing that. I guess Amazon's probably hit their, their number for the year maybe, I don't know. Um, but everybody's doing like this, "We've extended Black Friday for a full week," or calling it some other sale, but it's the Black Friday deals are extended through this new sale. Um, and I find that interesting, because I think retailers are trying to hit a specific number, right? And just like baseball, the retail industry has become very Moneyball centric. Uh, and they have lots of data flowing in, and they know exactly what they're selling and what their inventory levels are. And it's interesting to me, it seems like that would be a sign that it, there were softer sales during the holiday periods than they expected, and that's why they're extending sales.